Case studies
Redefined Meta's advertising approach for a privacy-first era
I transformed what began as a purely regulatory response project into a holistic, user-centered solution that communicates the value of privacy-conscious advertising to stakeholders and users.
Protected $5.3 billion in annual revenue
I led cross-platform content strategy, influencing executives and reshaping the company’s ads privacy narrative to safeguard billions.
Launched a new Google consent with over 50% opt-in
I led content design for a new consent experience that has driven over 50% opt-in within the first 60 days of launch.
Rid Google Search ads of spam and fraudulent actors
In 2016 and as the sole content strategist and writer on a team of 80, we monetized Google Local Service ads.
Watershed website celebrates diversity of being and making
I led the total redesign of a 10-year-old website that heralded a new era in higher ed site design, with mobile pages view up over 155% in just 8 months after launch.
Creative direction and pre-production content strategy
As part of California College of the Arts's rebrand and website redesign, I led a small and mighty video team to reimagine and produce 40 new videos for California College of the Art's academic programs, plus a new campus tour sizzle reel shared at info sessions worldwide.
Decreased global online fraud by 28%
I led content strategy for Visa’s global B2B payment security platform and transformed how Visa designs for business.
Content strategy for Visa’s first design system
From in-market usability testing to rooting our system’s accessibility standards within Visa’s core brand values, I had the privilege of leading content strategy for Atom, Visa’s first digital product design system.
Let’s connect
cordelia dot m dot chadwick @gmail.com