Welcome

I’m a content designer with over 10 years of experience, specializing in monetization, regulated industries, marketplaces, ads, privacy, and trust.

KPIs

  • Designed content for Meta, Google, Visa, Charles Schwab, Samsung Next, and more

  • Protected over $5.3 billion of Meta’s global revenue

  • Garnered over 50% opt-in for a new Google-wide setting

  • Pioneered Google Assistant’s first third-party paid disclosure and consent with Local Service Ads

  • Drove 19% year-over-year growth in applications to California College of the Arts

  • 155% increase in mobile page views and 81% increase in unique mobile visits in less than 8 months after launch of cca.edu

  • 72% growth in page views and 32% increased usage of Google Play Knowledge Base (KB)

  • Devised new industry standards for ads targeting disclosure frameworks and ads data consents while at Meta

  • Cannes Lions, CLIO, Gold LIA, One Club, and Google Platinum

Recommendations

“Cordelia excels at viewing designs from the user's point of view and mindfully balances user and business needs… As a researcher, I'm especially grateful that she greatly values research insights and ensures they are prioritized in product decisions.”

— Katya Fernandez, PhD, Senior Researcher, Netflix

“Cordelia was an exceptionally skillful content design partner… she prioritized, strategized, and executed complex projects exceptionally well… She’d be an asset to any organization looking for a strong leader to drive content initiatives.”

— Mariano Garcia, Product Design Leader, Instagram

Featured work

Illustration of a person who generates lots of data on their device that could be used by advertisers to show them ads

Protected $5.3 billion of Meta’s annual revenue

I led cross-platform content strategy, influencing executives and reshaping the company’s ads privacy narrative to safeguard billions.

Preserving Google revenue and reducing subscriber churn

I led content design for a settings update that balanced trust with business needs.

An illustration of a person making choices about the types of ads they see

Redefined Meta's advertising approach for a privacy-first era

I transformed what began as a purely regulatory response project into a holistic, user-centered solution that communicates the value of privacy-conscious advertising to stakeholders and users.

Illustration of payment information starts its journey from a mobile payment screen to a merchant's account

Decreased global online fraud by 28%

I led content strategy for Visa’s global B2B payment security platform and transformed how Visa designs for business.

Thanks for visiting